You might call it "Son of the Netflix Prize."
The DVD rental company has not yet announced a winner for its first $1 million challenge to improve its system of recommending movies that subscribers may enjoy, but it is already indicating there will be a sequel.
In a post on the Web forum set up for the current Netflix prize, Netflix Inc.'s chief product officer, Neil Hunt, said Netflix will announce specific details of a second contest in late September, when it divulges the winner of the first one.
This is cool, gives me a chance to check it out and stuff…
http://www.thestate.com/technology/story/898129.html?FORM=ZZNB8
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